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Haircare
Color
Straightening
Brand

Haircare

Product lines

Mythic
Glorious
Magnificent
Keratin
Detox
Plex Rebuilder
Scalp System
Yellow Remover
Multi-Benefit Treatment
All product lines

Hair type

Normal hair
Dull, dry hair
Coloured hair
Weak, damaged hair
Blonde-grey-white hair
Bleached-coloured-processed hair
Oily scalp
Scalp with dandruff problems
Skin with hair loss problems
For all hair types

Need

Softness and Brightness
Hydrate and Nourish
Color protection
Repair and Renovate
Detoxify and Purify
Yellow Remover
Protect and Renovate
Sebum control
Anti-dandruff
Anti-hair loss
Heat protection

Product type

Shampoo
Conditioner
Mask
Spray Leave-in
Booster
Oil
Vials

Discover the Plex Rebuilder technology Explore

Color

Product lines

Plex Rebuilder

Families

Black
Browns
Blondes
Extra Blondes
Fashion Nuance
Reds
Cold Blondes
Anti-yellow

Service type

Permanent cosmetic colour

Straightening

Product lines

Professional straightening

Hair type

Damaged hair
For all hair types

Service type

Smoothing and Anti-frizz

Brand

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Color
Hair colouring and hair dye

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Hair Colouring and hair Dye

Black
Blondes
Browns
Cold Blondes
Extra Blondes
Fashion Nuance
Naturals
Reds
Yellow Remover

Permanent coloring

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Extra Biondi

12.0 - Pure Platinum

Permanent hair colour free from parabens, paraffins and ethyl alcohol for ultra-caring professional colour.

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Extra Biondi

10.0 - Extra Light Blonde

Permanent hair colour free from parabens, paraffins and ethyl alcohol for ultra-caring professional colour.

Explore

Extra Biondi

9.0 - Very Light Blonde

Permanent hair colour free from parabens, paraffins and ethyl alcohol for ultra-caring professional colour.

Explore

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Brand

Haircare
Color
Straightening

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Beauty & Business s.p.a. with registered office in via Cesare Cantu 1, 20123 Milan
and operational headquarters in Via Ciserano snc, 24046 Osio Sotto (BG)

Hair Colouring and hair Dye

FAMILIES (1)

SERVICE TYPE

12.0 - Pure Platinum

10.0 - Extra Light Blonde

9.0 - Very Light Blonde

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