Permanent colouring free from parabens, paraffins and ethyl alcohol for a professional colour result with extra caring action.
Thanks to the professional Plex Rebuilder technology, it repairs and protects the hair during and after colouring.
With an action both inside and outside the hair, the Plex Rebuilder technology reconnects, restructures and strengthens the hair's internal bonds, protecting the hair fibre even during colouring.
Up to 93% less broken hair*.
The cuticles are sealed and pigments are locked inside the hair for an intense and 100% brighter colour result*.
Perfect white coverage and ultra-long-lasting colour intensity.
*Instrumental test in comparison with hair coloring without PLEX REBUILDER.