Intense, 100% brighter colour*. Flawless grey hair coverage. Up to -93% less breakage*.

12.01 - Iced Platinum

SKU PF022438
Permanent hair colour free from parabens, paraffins and ethyl alcohol for ultra-caring professional colour. Formulated with professional Plex Rebuilder technology, it repairs and protects hair during and after colouring. Plex Rebuilder technology works both inside and outside hair, protecting hair during colou9ring and reconnecting, restructuring and strengthening the hair's internal bonds. It seals the cuticles and locks pigments inside hair for intense, 100% brighter colour results*. Hair condition is visibly improved from the very first application.
Kit
Color : 12.01 Iced Platinum
  • 1.0 Pure Black
  • 3.0 Dark Brown
  • 4.0 Brown
  • 5.0 Light Brown
  • 6.0 Dark Blonde
  • 7.0 Blonde
  • 8.0 Light Blonde
  • 6.3 Dark Golden Blonde
  • 6.77 Dark Chocolate Blonde
  • 7.7 Cinnamon Blonde
  • 6.66 Intense Red
  • 7.4 Copper Blonde
  • 9.0 Very Light Blonde
  • 10.0 Extra Light Blonde
  • 12.0 Pure Platinum
  • 12.11 Silver Platinum
  • 12.01 Iced Platinum
  • 10.1 Extra Light Ash Blonde
  • Yellow Remover
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Professional colour results

Il Salone Milano Plex Rebuilder hair colour is specifically formulated to keep hair healthy and beautiful. It protects and restructures during and after colouring, visibly improving hair condition from the very first application. Flawless grey hair coverage and vibrant, longer-lasting colour. Excellent performance for professional colour results at home.
AQUA (WATER), AQUA (WATER), AQUA (WATER), AQUA (WATER), CETEARYL ALCOHOL, CETEARYL ALCOHOL, CETEARYL ALCOHOL, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, BEHENTRIMONIUM CHLORIDE, CETEARETH-50, PROPYLENE GLYCOL, STEARAMIDOPROPYL DIMETHYLAMINE, DIMETHICONE, CETEARETH-20, CETRIMONIUM CHLORIDE, STEARAMIDOPROPYL DIMETHYLAMINE, AMODIMETHICONE, AMMONIUM LAURYL SULFATE, AMMONIA, BEHENTRIMONIUM METHOSULFATE, BEHENTRIMONIUM METHOSULFATE, SODIUM HYDROXIDE, DISODIUM PYROPHOSPHATE, ISOPROPYL ALCOHOL, ISOPROPYL ALCOHOL, OLEYL ALCOHOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, LACTIC ACID, LACTIC ACID, PEG-40 CASTOR OIL, OXYQUINOLINE SULFATE, PARFUM (FRAGRANCE), DIMETHICONE, COCAMIDOPROPYL BETAINE, PARFUM (FRAGRANCE), PARFUM (FRAGRANCE), PHENOXYETHANOL, DIMETHICONE, GLYCERYL STEARATE, AMODIMETHICONE, PHENOXYETHANOL, SODIUM SULFITE, ETHANOLAMINE, ETHYLHEXYLGLYCERIN, ETHYLHEXYLGLYCERIN, POLYSORBATE 60, CELLULOSE GUM, DISODIUM EDTA, DISODIUM EDTA, EDTA, ERYTHORBIC ACID, HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, SORBITAN LAURATE, SILICA, BENZYL SALICYLATE, BENZYL SALICYLATE, POLYQUATERNIUM-22, BISABOLOL, CHENOPODIUM QUINOA SEED EXTRACT, LINALOOL, BENZOIC ACID, HYDROLYZED KERATIN, LINALOOL, LINUM USITATISSIMUM (LINSEED) SEED OIL, BENZOIC ACID, HYDROLYZED KERATIN, HEXYL CINNAMAL, CHENOPODIUM QUINOA SEED EXTRACT, HEXYL CINNAMAL, 2-METHYLRESORCINOL, p-PHENYLENEDIAMINE, CETRIMONIUM CHLORIDE, CETRIMONIUM CHLORIDE, TRIDECETH-10, TRIDECETH-10, 2,4-DIAMINOPHENOXYETHANOL HCl, HYDROLYZED KERATIN, POTASSIUM SORBATE, POTASSIUM SORBATE, SODIUM BENZOATE, SODIUM BENZOATE, CHENOPODIUM QUINOA SEED EXTRACT, PHENOXYETHANOL, POTASSIUM SORBATE, SODIUM BENZOATE
Professional colour results with ultra-caring properties. Italian professional technologies deliver excellent results. The formulas are enriched with professional Plex Rebuilder technology, which works both inside and outside hair, keeping it healthy and beautiful. Hair is protected both during and after the colour service and condition is visibly improved from the very first application. Up to 93% less breakage*. Intense, 100% brighter colour* Vibrant, longer-lasting colour. Flawless grey hair coverage.

*Instrumental test vs colour without PLEX REBUILDER.

Our active ingredients

PLEX REBUILDER

Professional Plex Rebuilder technology works both inside and outside hair and protects the hair fibre during colouring by reconnecting, restructuring and strengthening the hair's internal bonds.

LINSEED OIL

With illuminating and hydrating properties, it leaves hair more supple and radiant.

QUINOA

Helps maintain and protect hair colour.

KERATIN

Strengthens hair and boosts elasticity.

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